Environmental Design
Agency: Fuse
Creative Direction: Matt Hay
To celebrate the launch of their first-ever non-coffee energy drink, Starbucks hit the road on a national tour to introduce Baya to the people. I designed a full suite of activation elements that brought sunny vibes to consumers as they savored Baya’s tropical flavors. The primary setup featured a custom-built Airstream trailer, larger-than-life can inflatables, and a light-up dance floor. Additionally, a more nimble pop-up experience was developed to deliver samples in smaller locales.