Environmental Design
Agency: Fuse
Creative Direction: Matt Hay
Illustration: Burn & Broad
Photography: Sam Mcguire
Each year, Dew Tour descends on Des Moines, Iowa, for a weekend of world-class skateboarding competition. As Dew Tour’s title sponsor, the MTN DEW presence is central to the experience. In collaboration with the design team at MTN DEW, I lead the effort to bring Burn & Broad’s unique world of Dew Tour to life across all presence touchpoints. Activities included product sampling, athlete autograph sessions, merch customization, and the crowd favorite Spin to Win game.